How coronavirus is reshaping Europe’s tourism hotspots | World news | The Guardian

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Barely a year ago the graffiti on the walls of Barcelona read Tourists Go Home. Now that they have gone, the city – along with others that are heavily dependent on the tourist trade – fears an economic meltdown and is hastily drawing up plans to lure visitors back while placating tourist-weary residents.

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Trade associations predict at least 15% of businesses and one in four restaurants in Barcelona city centre will close permanently as a result of coronavirus and the outlook is similarly grim in other urban tourist destinations, with tens of thousands of jobs at risk.

But Covid-19 has got the mayors of some of Europe’s most heavily visited cities, academics and urban scholars all singing the same tune: the collapse of the travel industry caused by the virus offers a unique opportunity for cities plagued by mass tourism to rethink their business model.

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Barbora Hrubá, of the Prague tourist agency, said the Czech capital wants a “different type of visitor”. Xavier Marcé, the Barcelona councillor responsible for tourism, said: “I don’t want more tourists, I want more visitors.” “We’re a city in crisis and are trying to do something different,” said Paola Mar, his counterpart in Venice…
— Read on www.theguardian.com/world/2020/jul/20/how-coronavirus-is-reshaping-europes-tourism-hotspots

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By MSc(Econ) Lassi Pensikkala - International Travel and Business Expert

Lassi Pensikkala is the creator of AmerExperience.com. He writes regularly providing thought leadership on topics related to Travel, Golf, Business, Health, and Lifestyle. You can follow him on Twitter @amerexperience or connect on Linkedin. You can read his travel and golf news in Google News, and business and travel magazines on Flipboard @amerexperience Expertise: International Travel And Business Expert Creator of AmerExperience.com - Education: Studied International Business in Business School of Turku Finland, and Economy, Psychology and Sociology at the University of Hamburg graduated as MSc(Econ) - Language skills: Multilingual - English, German, Spanish, Swedish and Finnish - Life philosophy: 1959 and the 60’s were the golden times of Rock’n Roll, student movements, and first flight to moon. The nordic people were free to travel in the Scandinavian countries including Finland. No passports or travel documents were needed. The freedom still today is the most important for the Scandinavians from that epoch. Freedom is to travel, learn to know new countries and other languages, and meet different people and cultures. He wishes the new generations would have the same possibilities experiencing all that what makes you feel free, and building a strong personality. -

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