HELSINKI 💙 HOLDS UNTAPPED POTENTIAL IN TRAVEL AND TOURISM
For international Travel & Tourism professionals, Helsinki has not been much of a secret for a long time. The pocket-sized metropolis has seen its exposure skyrocket in the years pre-covid – and yet, there’s a lot of potential that still remains untapped.
But first, let’s take a look at the latest praise heaped on Helsinki. Just before Covid hit, Helsinki was the 2019 Capital of Smart Tourism and ranked #5 most sustainable tourist destination in the world. CNN declared Helsinki as Europe’s hottest new food destination (with nowadays record-breaking 7 Michelin restaurants!) and the Union of International Associations (UIA) ranked Helsinki #15 top congress city in the world (and the most popular in the Nordics).
Business Finland Helsinki holds untapped potential in Travel and Tourism
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Help the travel industry regenerate, protect workplaces and create new ones! Tourism has generated 20% of world employment since 2013. According to the latest data published by the World Travel and Tourism Council (WTTC), the tourism sector, with a representation of 10.4%, is one of the sectors with the greatest contribution to world GDP (Source: Economipedia)
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