77 Essential Social Media Marketing Statistics for 2020

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.

Additionally, over the last two decades, it has risen as one of the primary marketing channels. 

With over 40% of the world’s population on social media, it’s critical your business devise an effective social media strategy to reach your intended audience.

But whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts. 

Here, we’ve compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2020 to get the highest ROI. 

Download Now: State of Social Media Marketing in 2020

Social Media Marketing Statistics/Data 2020

Nearly 50% of the world’s population uses social media. That’s over 3 billion users worldwide. (Statista)
In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. (Emarketer)
54% of social browsers use social media to research products. (GlobalWebIndex)
Each person spends an average of 2 hours and 22 minutes on social networks and messaging. (Globalwebindex)
321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020. (Hootsuite)
Millennials are logged on to social media for an average of two hours and 38 minutes daily while Gen Z logs on for two hours and 55 minutes. (World Economic Forum)
— Read on blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx

By MSc(Econ) Lassi Pensikkala - International Travel and Business Expert

Lassi Pensikkala is the creator of AmerExperience.com. He writes regularly providing thought leadership on topics related to Travel, Golf, Business, Health, and Lifestyle. You can follow him on Twitter @amerexperience or connect on Linkedin. You can read his travel and golf news in Google News, and business and travel magazines on Flipboard @amerexperience Expertise: International Travel And Business Expert Creator of AmerExperience.com - Education: Studied International Business in Business School of Turku Finland, and Economy, Psychology and Sociology at the University of Hamburg graduated as MSc(Econ) - Language skills: Multilingual - English, German, Spanish, Swedish and Finnish - Life philosophy: 1959 and the 60’s were the golden times of Rock’n Roll, student movements, and first flight to moon. The nordic people were free to travel in the Scandinavian countries including Finland. No passports or travel documents were needed. The freedom still today is the most important for the Scandinavians from that epoch. Freedom is to travel, learn to know new countries and other languages, and meet different people and cultures. He wishes the new generations would have the same possibilities experiencing all that what makes you feel free, and building a strong personality. -

HTML Snippets Powered By : XYZScripts.com
%d bloggers like this:
We use cookies in order to give you the best possible experience on our website. By continuing to use this site, you agree to our use of cookies.
Accept