Golf’s Online Economy | The Q

Do Golfers Buy Online?

Read the excellent article from Adam Schupak

Golf’s Online Economy
Amazon and other online retailers have growing presence in the golf merchandise market
by Adam Schupak

July 2019
Share
Tom Cox doesn’t have to look far to see the influence that online retail giants are having on the way consumers buy (and sell) goods. All he has to do is look at his front door.

“We get a shipment a day from Amazon at our house, especially with a 2-year-old,” said Cox, CEO and president of Golfballs.com, which he founded in 1995. “Amazon is eating retail.”

The Internet is changing sales tactics everywhere and as Amazon becomes a bigger force in retail – a place to buy not just books, but household goods, electronics and yes, sporting goods, too – it is affecting nearly every subset of retail in every vertical and category. The shift in consumer behavior and spending habits extends to golf as in other markets. Both brick and mortar and Internet-based retailers fear going the way of Circuit City, Toys ‘R’ Us and The Sports Authority and being eclipsed by bigger and more versatile rivals.

An Amazon employee prepares merchandise for shipping. (Photo credit: Amazon)
 

Golf is one of the nation’s leading individual participation sports, which in turn fosters spending on equipment, apparel and accessories. NGF research shows that 37% of golfers bought golf-related merchandise online last year, rising from 35% the previous year, and account for a growing percentage of total golf merchandise sales. And when looking at adult core golfers (those who played eight or more rounds), that number climbs to 49% of core golfers who made a golf-related purchase last year, whether that was clubs, balls, bags, gloves, shoes or apparel.

The market for golf clubs and balls alone was $2.7 billion in 2018, up about 6% from the previous year, according to NGF research.
— Read on www.thengfq.com/2019/07/golfs-online-economy/


BE FIRST BE INTELLIGENT – Follow Multilingual Golf And Product News

We inform you about Health | Fashion | Travel | Golf | International Business • The most important daily news worldwide

Editor: Eco. Lassi Pensikkala
Founder of Amer Experience
AmerExperience.com

Created at The Pacific Coast of Americas

AmerExperience.com/Golf

Do Golfers Buy Online?

Golf Online Pro Shop

Offers

The best products from the international online market. Picks from millions of items that fit to our customer desires and needs. You get ready Ideas, You Save time and Money. This web site contains links and affiliate links to other web sites (as affiliate partner we get commissions paid for the sales made by these web sites). Some of those web sites may be operated by third parties. As an Amazon Associate we earn from qualifying purchases.
Best International Online Shopping Stores https://AmerExperience.com/Golf

Leave a Reply