Optimize or Advertise? Comparing Organic vs. Paid Social Media
They say, “The best things in life are free.” Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, DVDs of the movie Kung Fu Panda 3.
So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. The debate between organic vs. paid social media isn’t exactly cut and dry. Both options have their strengths and weaknesses.
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