77 Essential Social Media Marketing Statistics for 2020

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.

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Additionally, over the last two decades, it has risen as one of the primary marketing channels. 

With over 40% of the world’s population on social media, it’s critical your business devise an effective social media strategy to reach your intended audience.

But whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts. 

Here, we’ve compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2020 to get the highest ROI. 

Download Now: State of Social Media Marketing in 2020

Social Media Marketing Statistics/Data 2020

Nearly 50% of the world’s population uses social media. That’s over 3 billion users worldwide. (Statista)
In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. (Emarketer)
54% of social browsers use social media to research products. (GlobalWebIndex)
Each person spends an average of 2 hours and 22 minutes on social networks and messaging. (Globalwebindex)
321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020. (Hootsuite)
Millennials are logged on to social media for an average of two hours and 38 minutes daily while Gen Z logs on for two hours and 55 minutes. (World Economic Forum)
— Read on blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx