How to Run a Successful Grassroots Marketing Campaign [+ Examples]

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign.

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The reason?

Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.

As a marketer, that might seem like a daunting task. However, grassroots marketing can actually be cost-effective and achievable for any brand.

Below, let’s review grassroots marketing from the best strategies to examples that’ll inspire your own campaigns.
— Read on blog.hubspot.com/marketing/grassroots-marketing

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