“It´s all about to get the house full!¨, Eco. Lassi Pensikkala, Marketing Expert at Amer Experience. But how? That is the good question of one million dollar.
To run a international or smaller scale national business there are so many things you should know. Everything is very complex that you get easily overwhelmed and frustrated. Worst when you are a small or mid size company with limited marketing budget.
Don’t give up! On the other side of the mountain there is a view to the beach. I know what I am talking about with more than thirty years entrepreneurship. The people in many cases they are not open for the new things that are happening round them; they seem to be so complicated. I talk now especially about the marketing and digital marketing which is the most cost effective way but the most complicated too. So what to do?
Keep it simple! If you can; delegate your work to the professionals and concentrate on what you know the best. If you decide to do it yourself or even if you are a digital marketing professional search the best and most practical tools to do the job. LinkedIn has made a great work with the three professional marketing handbooks. They are very practical orientated, short and full of excellent information.
This is what LinkedIn says:
” This book isn’t here to tell you how to come up with a superb creative idea or a smart marketing strategy, how to build a brand or write a compelling call to action. If that’s what you’re after, go find yourself a copy of *Ogilvy on Advertising or Positioning by *Al Ries and Jack Trout, or maybe or maybe *Permission Marketing by Seth Godin. They’re great books. Every marketer should read them. But they won’t tell you what this book can tell you. If you want to know how to turn that smart marketing strategy and those superb creative ideas into the best possible advertising on LinkedIn, then stay right where you are.
(*Links selected and added by Amer Experience)
Lead generation is a numbers game. But it’s a game you can’t win if you think it only involves one type of number. Contrary to some misconceptions, the objective of lead generation is not just to generate more leads; it’s to generate more of the right leads. If you want to be a better lead generation marketer be a better lead generation marketer, that’s what you should be aiming for – and that’s what this book will help you to achieve.
If you’re a B2B marketer then there’s no environment more relevant and more effective for building brand awareness than LinkedIn. This guide will show you how to do it. Just as importantly, it will show you how to secure the buy-in of your business while you do.
Read me and discover:
- The brand awareness challenge
- How to optimise your organic and inbound touchpoints
- How to leverage your existing brand awareness assets
- How to choose the paid touchpoints to deliver your brand to new audiences”
Down all three handbooks for download FOR FREE.
I hope you enjoy them.
Eco. Lassi Pensikkala – Amer Experience